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New Product/Service Spotlight
At Rocket-Hire our research efforts offer us a unique opportunity to preview new ideas and products. We choose to highlight one or more of these each issue, not because we are affiliated or compensated by the providers, but because we feel that they represent some innovative thinking and want to let our readers know about them.
Just such a service is greenlightjobs.com, founded just over a year ago. Read how one niche player is working to build in screening and matching with a specialized job board function.
Lighting the Online Recruitment Highway for the Entertainment Industry
By Lisa Kaye, President & CEO, greenlightjobs
PROBLEM
Try filling 100 positions for highly skilled animators, voice-actors or stage lighting technicians in about one week. Monster doesn't exactly fill the ticket. Job boards are great places to place ads, but how many of them build in specific screening tools, at least today? The lack of comprehensive matching technology is an issue for all industries, but is especially apparent in the rapid-moving entertainment industry. This void created the vision behind greenlightjobs.
SOLUTION
Built with the assistance of software development company, TechEmpower based in El Segundo, California , greenlightjobs launched in September 2002 offering its client base this value proposition:To enable the recruiter or hiring manager to "match" with a candidate's specific job skills and to evaluate a candidate's creative submissions through greenlightjobs' unique online Portfolio feature and EVAtm Job Assessment questionnaire allowing for immediate access to pre-screened, pre-qualified active candidates ready to hire .
WHY?
Statistically, recruitment within the entertainment industry is a hap-hazard science at best, with approximately 80% of a recruiter's time spent searching, posting and reviewing candidates - who apply for positions via online posting boards, company websites, advertisements, and employee referrals, etc. A mere 20% of the recruiter's time is spent on actually interviewing, referring and selecting the right candidate to hire for a job.
The online recruiting options made available today offer the recruiter very few ways to target "niche" recruitment groups in a meaningful, productive and ultimately cost-effective way. What is available now is not necessarily considered a recruiter's blessing, but can quickly become a recruiter's curse, with much valuable time and energy spent sifting through countless resumes, not to mention reels and portfolios as well.
BENEFITS
But that's about to change. greenlightjobs offers a niche entertainment industry focus to target job seekers with specific job requirements of an employer by:- Offering the job seeker a one-stop-shop: by completing the user-friendly online application specifying the candidate's desired job, salary, location, specific skills and qualifications one time so that the applicant does not have to apply to each job, but rather waits to match to the job or jobs that best fit their particular requirements;
- By completing the customized EVAtm Job Assessment questionnaire - whose acronym stands for work Environment- Values- Attitude - and provides the applicant a free report to help them assess their specific job-motivators in these categories as well as Interview Prompter Questions to help them ask relevant interview questions of the recruiter based on their individual responses to their own job-assessment;
- Ability to upload and display creative work such as photos, artwork, graphics, scripts, reel and resume with references using the online Portfolio feature.
And for the employer/recruiter, greenlightjobs offers a more cost-effective and efficient way to screen and select applicants by:
- The ability to customize employer Job Specifications based on desired skills, salary, location; to search and match candidates based on those criteria helping the recruiter focus on candidate selection rather than on candidate searching;
- Track and maintain customized Interview Lists for candidates who have been selected and pre-screened by the recruiter;
- The ability to evaluate a candidate's "job motivators" by offering a side-by-side comparison of each matching candidate's EVAtm Job Assessment score with that of the company's profile, enabling the recruiter to drill deeper in the interview through specific Interview Prompter Questions designed for each candidate;
- The ability to review, critique, archive and store for immediate or future consideration the candidate's creative submissions through the online Portfolio feature making the pre-screening process more efficient;
- Finally, offering the recruiter Report Writing features and Interviewer Notes sections to track and measure the number of matches for each job specification, and to maintain and store an archival database of creative candidates that can be accessed at any time.
RESULTS
The greenlightjobs site truly operates as an integrated online recruitment system because it allows the recruiter more time by allowing immediate access to a database of pre-screened, pre-qualified active job seekers. Job seekers are recruited through grassroots marketing efforts and referrals by the Team greenlightjobs' staff of recruiters specializing in this niche entertainment industry.Employer feedback from such companies as DreamWorks, Warner Bros., g4 Media, Sony Image Works, to name a few, offers no doubt about the effectiveness of this online recruitment application for a target industry and how "niche" is what recruiters are looking for when it comes to an online recruitment product.
For more information contact info@greenlightjobs.com or visit greenlightjobs.com