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Back to 4th Quarter 2002 Explorer
Reaching Fahrenheit 451 Through Hiring Automation
By Brenan German, Managing Principal, MatchTrends, Inc.
www.matchtrends.com
bgerman@matchtrends.com
I loosely borrow Ray Bradburys famous science fiction novel
title, Fahrenheit 451, the degree at which paper burns, to make
a point: technology can eliminate the use of paper in hiring practices
and if you are not working toward a paperless process, you should
be. When we focus on how technology has influenced human resources
functions, it is hard to find a better example than the transformation
of the hiring processes in best-of-breed organizations. Technology
has impacted or influenced every aspect of this function, from electronic
resumes to electronic offers; the process can be executed entirely
without paper.
The foundation for paperless hiring operations is database management
software. This newer breed of software application is
currently referred to as a applicant tracking system (ATS). However,
I would argue that not every person in an ATS database is an applicant;
candidate yes, but applicant no. Candidate Management System (CMS)
is a more accurate term. I digress.
When looking to automate hiring practices this technology becomes
the driver of automation. It enables most tasks to be administered,
documented and communicated electronically in a searchable centralized
database. And it goes far beyond just capturing resumes. From return-on-investment
(ROI) to affirmative action plan (AAP) compliance, essentially all
critical data can be captured, tracked and reported. But it must
start with a plan.
Technology implementation has four distinct phases. Each should
be defined for your organization before contacting the first technology
vendor. The four phases are: Planning, Selection, Implementation
and Maintenance. You will soon realize that technology integration
is only part of the big picture when reviewing process automation.
And there has been much written about technology vendor selection
and the necessary precautions to take with this fledgling group
of companies. However, what is more critical than vendor selection
is the planning phase of a technology implementation project.
The planning phase is essentially the blueprint for your new hiring
infrastructure which will outline technologys involvement.
If it is not detailed and defined, the project and program will
get lost and drift aimlessly. So it is important to adhere to the
fundamentals of developing a project plan. It consists of 4 disciplines:
Audit, Draft, Vision, and Requirements.
When preparing to review and enhance existing programs, do not move
forward lightly. To borrow a statement from fellow consultant and
friend Jeremy Eskenazi, Be prepared to blow up your existing
processes. You will take the roles of demolition artist, architect
and builder. This is also a very good time to reacquaint yourself
with the business
if you do not know or have questions about
your companys services or products; this is the time to ask
lots of questions. You should have a thorough understanding of who
youre hiring program is helping and why.
PLANNING PHASE
The Audit: It is necessary to begin the planning phase
with an audit. Understand your existing processes before building
new processes. Essentially you need to know where youve been
before you know where youre going. The Audit consists of 2
focuses: Workflow Mapping and Role Profiling (task allocation, time/attendance
and benchmarks). This will give a clear picture of your current
infrastructure and team participation. The steps in the Audit process
follow a sequential order that includes:
Workflow Mapping:
- A step by step birds-eye view flow chart of tasks
and decision points per role and how they interconnect to completion.
Role Profiling:
- Task allocation: an itemized list of tasks per person
or role
- Time/attendance: captures % of time per task which
calculates a roles daily or weekly workload to attendance.
- Benchmarks: capture best performance (or average
performance) per task or group of tasks which quantifies the performance
of workload per role.
These focuses should include every role involved in the process; hiring
managers, coordinators, candidates, and not just recruiters and HR
business partners. Once the audit is complete, youre ready to
begin constructing your preliminary draft of your new program.
The Draft: Once the audit is complete, develop a preliminary
draft to be used as a working model of the new infrastructure. It
will be your 2 dimensional view to integrate with the technology.
The Draft has 4 focuses: Deconstruction, Workflow Mapping, Role Profiling
and Validation. Follow in this sequential order:
Deconstruction:
- Analysis of the old process and looking for areas
to automate. For instance, if a recruiter was literally putting
non-qualified resumes in a folder in a filing cabinet, this step
will be eliminated with the candidate resume being kept in the
database.
Workflow Mapping:
- Develop a new step by step birds-eye view flow chart
of tasks and/or decision points per role and how they interconnect
to completion. But you will also add technology usage per role.
Role Profiling:
- Task allocation: an itemized list of tasks per person
or role. During the draft phase it is only necessary to initiate
this part of the role profile
Validation:
- Comparative analysis between the old program versus
the new program to identify automation efficiencies and estimated
cost savings. Essentially your proof-of-concept.
Similar to the audit, build out the draft focuses for each person
involved in the process. Once the preliminary draft is complete, you
are prepared for the next step, the Vision.
The Vision: once the draft phase is complete, it is now time
to gain approval and assemble an influential steering team that will
help finalize the preliminary draft. The Vision has 4 focuses: Approval,
Identification, Presentation, and Findings. The steps in the Visioning
process follow a sequential order that includes:
Approval:
- Develop an executive summary to present to the most
senior level stake holder in the project. Preferably an officer
or corporate executive leader. This is necessary to gain project
credibility and funding. Without completing this step, the project
will be set up for failure.
Identification:
- Assess and identify a representative group of program
participants, such as executive or senior level managers and power
users. It is critical to keep a manageable group size, but a group
that can be called upon to support the project at any point during
implementation.
Presentation:
- Conduct an introduction meeting with the steering
team to outline project objectives, timing and preliminary draft.
It is necessary to discuss the draft infrastructure and get feedback
to finalize overall process and technology requirements.
Findings:
- Add, modify and/or edit the preliminary draft based
upon feedback from the presentation session to finalize the pilot
project plan.
The Requirements: now that youve audited, validated and
coordinated the project and gained the necessary approval and support,
youre ready to lay out the overall requirements for technology
application. The Requirements has 4 focuses: Process, User, Unique
Qualifiers, and Budget. The steps in the Requirements process follow
a sequential order that includes:
Process:
- Articulate the technology interaction within the
process to clarify the necessary application per task. Outline
must haves versus preferences such as email integration versus
internet accessibility.
User:
- Articulate the technology and user interface to
clarify the necessary capabilities for ease-of-use and features.
Outline must haves versus preferences such as drag-and-drop usability
versus filling out fields to document activity.
Unique Qualifiers:
- Articulate any unique needs for process or users,
such as foreign languages and/or data reporting.
Budget:
- Formulate a budget range that will maintain a positive
cost/benefit result and will not allow over-purchasing of unnecessary
features. Essentially keep with the basics and set your budget
accordingly.
Once youve pulled your requirements into a report, congratulations!
You have successfully completed the Planning Phase. You are now
ready to move into the Vendor Selection phase. The Requirements
report will be the foundation for the Request for Information (RFI)
or Request for Proposal (RFP) stages in identifying potential vendors.
But more importantly you are on your way to becoming paperless.
This methodology is not theory but rather a validated practice I
have used while in my corporate roles and with my clients as a consultant.
It is a practical approach to organizing and preparing for technology
implementation. Each remaining phase of technology implementation
(Selection, Implementation and Maintenance) should similarly be
articulated and organized.
Lastly, the most important role you play as a project leader is
champion. If you do not carry the torch and remain passionate
throughout the entire process, no one else will and the project
will fail. Whether you are a novice or seasoned project leader,
it is important to assemble the necessary resources to enable you
to succeed. Develop relationships with peers and consultants, and
stay connected with offline or online publications to help you keep
abreast of best practices. This approach will help ensure your success
and reputation as a contributor to the organization. Good Luck!
Go to Part 2 of this article
• • •
Brenan German, MatchTrends, Inc. Brenan German (bgerman@matchtrends.com)
is Managing Principal of MatchTrends, Inc.; a Human Capital Management
Consultancy specializing in Hiring Infrastructure. Mr. German has
directed the talent acquisition practices for leading organizations
such as The Gallup Organization and Directfit, Inc. With a diversified
background in managing corporate and agency hiring operations, Mr.
German is an expert in optimizing and implementing enterprise-wide
hiring practices; which inc ludes workforce planning, sourcing strategies,
vendor management, selection and metrics. Brenan is a graduate of
the University of California, Irvine and an active member of SHRM
and EMA. For more information about MatchTrends, Inc. please visit:
www.matchtrends.com.
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